Buku ini adalah koleksi ucapan Jack Ma dari pelbagai sumber. Dalam mesyuarat, kertas kerja, ucapan dan macam-macam. Seterusnya setiap ucapan itu dikumpulkan mengikut tema. Ada 12 tema kesemuanya. Dikumpulkan oleh Suk Lee dan Bob Song.
Apa yang istimewa tentang buku ini adalah kata-kata ini datang dari Jack Ma sendiri. Padanya ada hikmah dan kebijaksanaan.
Dari ungkapan ini, kita dapat kenal nilai dan personaliti Jack Ma. Orangnya bervisi. Tak berselindung dan fokus.
Jack Ma cerita kisah dia dan Bahasa Inggeris. Dia nak belajar Bahasa Inggeris, namun tak ada duit. Lalu Jack Ma bangun jam 500 pagi. Kayuh basikal ke hotel. Cari pelancong. Buat pertukaran. Dia bawa pelancong jalan-jalan, pelancong ajar Bahasa Inggeris.
Antara pesan Jack Ma yang saya gemari.
1. Kesabaran – “It takes 30 percent of your time to lay the foundation when building a house. A good company, one with a stable and sizable income, needs at least five years for success…Alibaba has not completed layiung our foundation. We run our business not because others are doing it or because others wish us to do so. We do it because we believe in what we do, when we shoud do it, and how we should achieve it”.
2. Fokus – “Our concentration on e-commerce is persistent. Ten years ago, we concentrated on e-commerce, and we still concentrate on e-commerce”
3. Prinsip Hidup – “Always keep in mind these three principles: what you want to do, what you should do, and for how long you should do it”.
4. Nilai – “If you CEO serves 10,000 clients, then your team should serve 100,000 clients. These 100,000 clients should serve 1 million clients. You create the mose value when your clients can help other clients”.
5. Buat Sampai Habis – “In the internet recession of 2001-2002 we talked only about “surviving”. Even if all the other internet companies died, we had to survive. And we did so only by refusing to give up, by believing in our dream”.
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